Introduction

This article walks you through a proven strategy: using your Instagram to drive followers into your Listed app.

Step 1: Build Your Niche Content on Instagram

Why it works: Buyers and sellers who follow you for your content are already pre-qualified. They trust you before they ever speak to you.

Step 2: Create Curated Property Lists in Listed

• Search by area and add the filters you want, property type, price, parking

• Tap the three-dot menu on any property to add it to a list or tap ‘select’ to add multiple properties to a list at once (on iOS - Android add individually for now)

• Reorder properties strategically (available properties above the fold and add or or two sold ones so the person has the opportunity to sign in to see the most recent value

• Mix available, sold, and conditional listings to tell a complete market story

Pro tip: Including sold listings gives followers a reason to take immediate action. Because real estate boards require users to sign in before viewing sold data, anyone who wants access will need to register with you. If they do not already have an agent, this can turn a passive follower into a real client opportunity.

Step 3: Share Your Lists via Instagram

• Stories: Post a property teaser image and add your Listed link in the Story

• Posts: Reference your curated list in the caption ("Link in bio to see all 12 Victorian homes I'm watching right now")

• QR Codes: Generate a custom branded QR code inside Listed — add it to your Story, Reels cover, or printed materials. The destination link can be updated anytime without changing the code.

Step 4: Automate Lead Capture with ListedOS or other Comment-to-DM Workflows

Use a tool like Manychat or Stan Store or do it right from your ListedOS to set up comment-to-DM automation. Click here to see how to do this ListedOS instead of Manychat or Stan Store.

ListedOS can manage the entire Instagram conversion workflow without requiring separate ManyChat or Stan Store accounts.

Ask followers to comment a keyword such as HOMES. ListedOS can automatically reply to their comment, send them a private Instagram message and direct them to either your Listed link or a branded page that collects their email address and phone number.

Once they respond, they are added to your ListedOS contact database, where you can track which list they requested, send their Listed invitation and manage thoughtful follow-up from one place.

• Ask followers to comment a keyword (e.g. "HOMES") to receive the link

• Manychat automatically DMs them your Listed referral link

• They download the app — and are connected to you as their agent

Why this matters: Listed's viral growth model means followers can only download the app through your personal referral link. Every sign-up is tied directly to you.

Step 5: Gate Your Best Lists Behind an Email & phone capture Manychat or Stan Store

For your highest value lists, such as brokerage exclusives, off market properties and coming soon listings, require a phone number before sharing the link. This gives you the information needed to follow up and makes it easy to invite them directly to Listed. Because consumers cannot access the app without an invitation from an agent or by registering through your link, the process naturally moves interested followers into your Listed app when they sign up.

Workflow:

1. Tease the list on Instagram
“I’m dropping my top 10 [description of your niche] homes this week.”

2. Direct followers to a simple landing page or Stan Store
Ask for their email address and, ideally, their phone number. A phone number allows you to add them to Listed and send a direct invitation, creating a smoother onboarding experience.
Once connected, they receive a better property search experience while you stay connected with them in a private environment that protects their information and allows you to curate what they see.

3. Invite them before sending the list
Send their Listed invitation through text message, WhatsApp or Telegram. Once they have joined, deliver the curated Listed link by email or message.

Real Results This approach has been highly effective at moving people off the hamster wheel of jumping from agent to agent and into a genuine relationship with one trusted real estate professional.

Key Takeaways

• Instagram is your top of funnel.

• Your niche content from your Listed app attracts the right buyers and sellers.

• Listed lists are your hook.

• Curated, beautiful property lists give followers a reason to click.

• Capturing the phone number and email is your conversion. Marketing experts recommend you gate your best content to build a database you own. Listed is that gated community. There is no other Listed, with your notes, lists, comments, like yours.

• Automation scales it.

• Comment-to-DM workflows mean leads come in even when you're not online. Have questions about setting this up? Book a support session with the Listed team.

Capturing the phone number and email is your conversion. Marketing experts recommend you gate your best content to build a database you own. Listed is that gated community. There is no other Listed quite like yours (your notes, lists, comments and curation) it’s all the value you bring

Give them space. You are cultivating a relationship, not chasing a lead. Your goal is to understand who they are, what they want and how you can genuinely help them.

Step 5: Attracting Instagram leads - Using ListedOS

1. Tease the list on Instagram
“I’m releasing my top 10 [niche] properties this week. Comment HOMES and I’ll send you private access.”

2. ListedOS sends the Instagram message
The follower receives an automated DM inviting them to request the list.

3. Capture their contact information
For high value lists, send them to a simple ListedOS page that asks for their name, email address and phone number.

4. Invite them to Listed
The agent receives a task to add the person to Listed and issue their personal invitation.

5. Deliver the curated list
Once invited, ListedOS sends the list through text message and email and records whether the link was opened.

The Role of Instagram | ListedOS | Listed

Instagram supplies the audience. ListedOS turns the interaction into an owned relationship. Listed gives that relationship a private, useful place to continue to grow and flourish.

The advantage of ListedOS is that the Instagram interaction, contact information, requested property niche, messages, follow-up and ongoing relationship all remain connected to one contact record, over time, in your own crm.

Final thoughts

• Organic Instagram growth through daily posting — described as a "major business driver," with both listing and buyer clients reaching out via social media

• Listed's viral growth model as a complement: clients can't download the app without an agent referral link — so your Instagram audience becomes a natural funnel

• List sharing via Instagram links drives sign-ups — sharing curated property lists through Instagram posts/stories

• Social media stories driving to curated listings — using Listed's dynamic links in Instagram Stories

• QR codes for social media — custom branded codes with property images, gradients, and colors embedded in Stories or posts

• Comment-to-DM workflows (via Manychat / Stan Store integration) — qualifying leads who comment on posts, then auto-sending a DM with the Listed link

• Email capture before releasing property lists — gating curated lists behind an email sign-up to build her database