What happens if I have an Exclusive or Coming Soon listing in a list and share it with my client?
Understand when to choose Exclusive versus Coming Soon when adding your listing to the Broker List® listings feed on Listed.
What happens if I share a Broker List® listing with my client and they can’t see it?
If there are Exclusive or Coming Soon (outside their public marketing period) listings in a list and you shared that list with client, they will see a message letting them know to contact their agent to learn more about it. This is because clients cannot access these listings. However, if the listing is a Coming Soon to MLS® listing, it will become visible during its 3 day public marketing period and then disappear once the listing has “Gone to the MLS®”.
What’s the public marketing period?
The public marketing period refers to the time when a property is publicly pre-marketed before being listed on an MLS®. Listed automatically handles the calculation of the three-day marketing period for agents.
How long is it?
This period can last up to three days. The REALTOR® must place the listing on an MLS® within three days after the first instance of “public marketing” has occurred, unless an exemption applies.
Under the Policy, the main exemption states that the listing agent (co-listing agent, or admin) can share their listing, in a direct, one-to-one communication with agents inside or outside their brokerage and with a client. Listed makes it easy to share with colleagues. The best way to share with a client is to call and tell them about it or send them a screenshot.
How does it work on Listed?
Listed gives you peace of mind with full compliance. When you create a Coming Soon listing, we will show you a confirmation page with all the important dates. Listed automatically handles and adjusts the public marketing period when you edit the date for your listing to go to the MLS®.
How do I know if a listing is in its public marketing period?
Coming Soon listings will show a “Days to market” countdown instead of a “Days back” value on a listing row. When “Days to market” has a value of 3, it means that the listing has entered its first day out of the three days of allowable public marketing period. For more details, open the listing detail page of a Coming Soon and scroll down to the “Information” section where all important dates are displayed.
Visibility
For agents
- Agents from your brokerage, the co-listing agent (if any) and the brokerage admin WILL see your Coming Soon listing under “Brokerage listings” and on the Browse tab. → Learn how to find Broker List® listings
- Cooperating agents from other brokerages WILL NOT see a Coming Soon listing before it entered its public marketing period or after, went it went to the MLS®. UNLESS it was directly sent or shared with them. → Learn how to send or share a Broker List® listing
- Any other agents WILL see your Coming Soon listing during its public marketing period.
For clients
- Clients WILL NOT see a Coming Soon listing before it entered its public marketing period or after, went it went to the MLS®.
- Clients WILL see a Coming Soon listing during its public marketing period.
- Clients will also be notified about Coming Soon listings if they match one of their Saved Search when the listing enters its public marketing period. → Learn how to create Saved Searches for Broker List® listings
Characteristics of an Exclusive listing
When selecting a listing type, you can see a brief description of its characteristics. Exclusive listings are NOT intended for the the MLS® and will never be visible to clients.
Wondering how to create an Exclusive listing? Learn how to create an Exclusive listing
Visibility
For agents
- Agents from your brokerage, the co-listing agent (if any) and the brokerage admin WILL see your Exclusive listing under “Brokerage listings” and on the Browse tab. → Learn how to find Broker List® listings
- Cooperating agents from other brokerages WILL NOT see an Exclusive listing UNLESS it was directly sent or shared with them. → Learn how to send or share a Broker List® listing
For clients
- Clients WILL NEVER see an Exclusive listing.
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